business book – The Ultimate Reviewer

Title: Your Marketing Content Planner Guide: 8 Steps to Supercharge Your Content Plan and Build a Social Media Strategy that Sells

Author: Izabela Cottle

Pages: 100

Genre: Business, Marketing

My review

Content marketing is the driving force of a business. If there are no customers then there will be no business. Converting an audience into potential buyers needs effective strategies. Being a sought after marketing strategist, the author, Izabela Cottle draws her wisdom from years of experience to this book. This is a concise summary of effective, foolproof, battle-tested tactics. Because of that, I find these techniques, believable, practical, and most importantly converting.

This book mainly addresses small business owners and entrepreneurs. It gives a thorough knowledge of content planning, execution and monitoring. But you can still learn a lot if you are an experienced marketer. Because the author has written very valuable and unique content that actually drives the sales. These strategies analyse our business to the core. It gives a structured and proper content framework focusing on the audience.

Marketing is now all technology-driven. Making your mark on every social media platform is a game-changer. But every platform is different and we have to customize our content to tackle down these algorithm-driven platforms. First, we have to identify our business goal. It is important to decide where to go before starting the journey. The next step is knowing your audience and creating the content. But creating content is inseparably related to monitoring and analyzing its performance. This is the most important part of a strategy. Most authors don’t stress this part. But here, the author explains this part in detail.

This 8 step content planner creates a full circle. We can easily repeat the process by changing our goal in the first step. With new data, we can customize this strategy accordingly. Undoubtedly, this is an all-in-one solution for content marketing.

One of the best features I found in this book is simplicity. The author explains A-Z details with utmost clarity, without giving any chance to raise doubts in between. But this is not a book with theoretical concepts. It is an implementation plan. This unique feature separates this one from others.

The completeness of this book is fascinating. The author has left no stones unturned. A must-read for everyone who wants to learn or innovate their marketing skills.

Rating:5/5

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Few words: Garage to The Globe is a unique story of an exemplary venture that started five decades ago from the humblest of the beginnings. The book serves as an inspiration to every budding entrepreneur by defying the common belief that big businesses can only be fueled by fat investor cheques. The Entrepreneur turned author, Mr. Ravinder Nath Khanna has revealed 51 simple success mantras which he calls his ‘Tools of the Took-Kit’. The simple language of the book without the heavy sermons and preachy lessons allow it to be easy to understand and implement in every reader’s life

My Review: To those who are aspiring entrepreneurs or budding entrepreneurs, this book will be a guiding light for you. Mr. Ravinder Nath Khanna is possibly the first graduate from IIT Kharagpur. He immersed himself in building a company amidst so many difficulties. He narrated his whole journey through this book. The cover itself inspires people with ‘Make in India’ emblem. Every reader can learn something from his journey. I felt that he included all his wisdom in this book. The book also includes many pictures from his childhood to adulthood and success on the front and last pages. This makes it an even more interesting read.