A Marketing Strategy is at the core of any business and a marketing strategy is a must-have for any business owner or entrepreneur. This simplified, step-by-step guide to building, planning, and executing a marketing strategy is required reading for anyone trying to fuel growth and revenue for their startup or small-business.

Peter Drucker, the famous management consultant, said “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation.”

Many business owners and entrepreneurs think of marketing as an afterthought in their busy days. In reality, a well-planned, consistent marketing strategy is as necessary to keep your business growing consistently as a fitness plan is to keep your body healthy. In this marketing strategy ultimate planning guide, you will walk away with the tactics, tools, and tricks to build a plan that will be easy to follow, implement, and run even if you always struggle to maintain consistent marketing efforts. Boost your marketing strategy and grow your business in this unparalleled guide.

Title: Marketing Strategy Ultimate Planning Guide : For Entrepreneurs & Small Business Owners

Author: Scott Poniewaz

Pages: 71

My review

Marketing is the driving force of a business. If there are no customers then there will be no existence for the business. Converting an audience into potential buyers needs effective strategies. Being a sought after marketing specialist, the author draws wisdom from his years of experience to this book. Scott is a serial entrepreneur and marketing strategist. He has been on both sides of a business, such as building a marketable product as well as reaching out to the buyers. This unique knowledge led him to greater success in this field. This book is a concise summary of his battle-tested tactics. Because of that, I find these techniques, believable, practical, and most importantly converting.

This book addresses all entrepreneurs and business owners. Because the basic principles of marketing remain the same regardless of the nature of business. These strategies dissect down the business to its end. It helps to analyze your competitors, their products, their audience with your product and its unique features. Finding this gap is the first step.

Marketing is now technology-driven. So the author also explains the methods and plans that have to be adopted to use this technological arm for marketing.

One of the best features I found in this book is simplicity. The author explains A-Z details with utmost clarity, without giving any chance to raise doubts in between. But this is not a book with theoretical concepts. It has an implementation plan. This unique feature separates this one from others.

The completeness of this book is fascinating. The author has left no stones unturned while writing this book. A must-read for everyone who wants to learn or innovate their marketing skills.

Rating:5/5